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Rank Xerox marks India for special attention

K Swetharanyan, executive director, integrated supply chain, Modi Xerox, has said that the US photocopier giant has created a separate cell to monitor these emerging markets.

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• Net  work • Moratorium sought • Computer courseware • Xerox marks India

One of the latest methods adopted is the 'customer request installed date'. This translates into the time taken to install a machine from the time the order is placed for which targets are worked out.

The ideal CRID is around 80 per cent and Modi Xerox has achieved around 50 per cent, Swetharanyan said. The company is still in the process of incorporating CRID, which is an essential part of the integrated supply chain.

During the past year the company registered a growth of 30 per cent but the market felt the impact of the cash crunch which hit the industry. Swetharanyan said the government has been a major buyer and during the past year there has been a cutback of 5 per cent.

As government spending decreases, the effect is widespread.

At the upper end of the scale, the company has been selling imported copiers, which attracted almost 71 per cent import duty. This high-duty proved to be a deterrent to introducing hi-tech products in the market. The industry has made a representation to the government, Swetharanyan said.

Swetharanyan said Modi Xerox had around 60 per cent of the Rs 1-billion Indian copier market. The company has the advantage of being in the market since 1984 against competitors such as Canon, Reco and Toshiba, he said. However, it is not the time to get complacent, he added.

- Compiled from the Indian media

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