Why Narendra Modi needs to be on Ranveer Singhs Instagram feed

January 23, 2019 10:42

Almost every Indian is interested in at least one of these three things: cinema, sports and politics.Very few are interested in all three. A cursory look at Google Trends India will tell you that on most days, between political news and sports updates, the online Indian is more interested in the latter.

Very few people closely follow what their chief minister or prime minister is up to. A surprisingly large number of people don't know who their Member of Legislative Assembly or Member of Parliament is. Try asking around.

Political junkies think everybody else is a political junkie, just as Bollywood fans presume everyone has watched the latest blockbuster, and cricket fans assume everybody has followed that latest cricket series. Cinema, sports and politics may be very large bubbles but they are bubbles nevertheless.

When Narendra Modi gets selfies taken with Bollywood stars, he is making use of a bubble outside the one that TV news watchers fall in. He is entering another world, exposing himself to a vast audience that doesn't necessarily know the Bharatiya Janata Party's vote-share in Chhattisgarh.

Read Shivam Vij's column here.

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