Ad man and theatre personality Alyque Padamsee dies at 90

November 17, 2018 11:22

Alyque Padamsee, noted ad guru and theatre personality died in Mumbai today. He was 90.

Padamsee was best known for his role as Muhammad Ali Jinnah in 1982 historcial drama "Gandhi". He is also credited for building advertising agency Lintas into one of the top agencies in the country.

He was the brain behind several iconic Indian ad campaigns including Lalitaji for Surf, the Liril girl, Cherry Charlie for Cherry Blossom Shoe Polish, Hamara Bajaj and the MRF muscle man.

He received the Padma Shri in 2000 and was named "Advertising Man of the Century" by The Advertising Club in Mumbai.

Padamsees close friends and colleagues have been reacting to his death on Twitter:

Kunal Vijaykar wrote on Twitter, "He was a man, take him for all in all, I shall not look upon his like again. Hamlet, Act 1 scene 2. We will all miss you @alyquepadamsee RIP ALYQUE !! condolences."

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