It has a long and controversial history, gracing the covers of countless magazines and catching the eye of many a gentleman.


But the cleavage has had its day, Vogue has declared.


Vogue magazine, the fashion bible, has claimed "the cleavage is over" as women fight back against the judgment of social media to pack away their push-up bras. An article in this month's edition claims fashionistas are turning their backs on showing off their breasts, choosing instead to show more demure flashes of the shoulder, stomach or leg in a bid to outwit "creepy" online feedback.


Even high fashion labels renowned for their "ample displays" have this year "sent out girl after girl with legs, midriffs and cut-outs on show but no cleavage", it said, adding it was a clear sign "something's up. Or more pertinently, not up".


"The cleavage - those magnificent mounds pushed together to display sexual empowerment, to seduce, to inspire lust or even just to show off - is over, or at least, taking a well-earned break," the magazine declares.


"The tits will not be out for the lads. Or for anyone else, for that matter."

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