Havells drops ad as viewers oppose anti-reservation sentiments

March 29, 2016 20:08

Consumer electric goods maker Havells has withdrawn a new advertisement for its fans after backlash from a section of viewers over anti-reservation sentiments.

"A sequence in our recent fan campaign of 'Hawa Badlegi' seems to have hurt the sentiments of some viewers. Havells is a responsible brand and it never intends to hurt anybody's sentiment," the company said in a statement.

In one of campaigns, the Noida-based firm showed a girl declining reservation for her admission in an educational institution and opting for forms kept for the general category despite insistence from her father.

The ad had a background score in Hindi that suggested an independent new generation girl rejecting the need for 'any ladder'. The particular sequence has been criticised in social media for being "castiest and anti-reservation".

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