Xiaomi sells 2.11 million phones in 12 hrs; sets Guinness record

April 09, 2015 19:06

China's smartphone giant Xiaomi said it has set a new Guinness World Record for mobile phone sales by selling 2.11 million handsets in a 12-hour flash sale held to celebrate its fifth anniversary. The half-day bonanza, which brought in 2.08 billion yuan from sales of handsets and other accessories broke the previous record held by Alibaba's Tmall, which sold 1.89 million handsets on Singles' Day in November during a 24-hour event.

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