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It is christened tv.comp and aspires to become the country's first multimedia computer with a 25-inch colour television screen.

Electronics and consumer goods major Videocon International will soon launch this latest product in all metros within the next fortnight. tv.comp is expected to create an entirely new niche for itself.

T O D A Y

• tv.comp • CBS to invest Rs 120m • STPI agenda • MDC to spread wings

The best thing about it is the price tag of only Rs 39,990.

Videocon has assembled the entire package along with its Bazuka Boss range of televisions and is combining features and functions ranging from a 32x CD ROM drive to a pre-loaded Windows 98.

A quick preview of tv.comp shows 220 MMX technology from Cyrix, large storage capacity with a 2.1 GB hard disk and an option of recording one's voice for the purpose of presentations.

According to N Gupta, director (marketing), "This is the first multimedia package to be launched with a domestic server and we plan to launch a 29-inch version very soon."

Positioned as an entertainment and educational tool, tv.comp, pronounced TV-dot-com, is to be marketed through a select set of large Videocon dealers, Videocon Plazas and a few computer shops.

All dealers concerned will undergo an orientation programme to sell the new product. Says Gupta "Here we have to gear up to sell a new concept and so we will also retrain the after-sales service teams."

Videocon plans to avoid lifestyle advertising and will be concentrating on catalogue oriented communication. The plan is to use more direct mail, exhibitions and other direct channels.

For example, Videocon may tie up with credit card companies to use their database for creating awareness for the product.

Market observers feel that the pricing of the product is extremely competitive and the company should be able to generate a good initial response.

Videocon, however, is not leaving anything to chance and has already tied up with home loan companies like Countrywide and K-value to work out different finance schemes.

Though the target remains the growing home segment and the 'small office home office' market, the company plan to penetrate below these groups in the future.

- Compiled from the Indian media

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