How governments ad spend has changed

October 16, 2018 14:16

Prateek Sibal's analysis, in Cobra Post, of government ad spend in the past one decade, since 2009 to be precise, has thrown up some interesting facts, like:

Newspapers earn 75 percent of their revenue from government ads. Government ad spend has seen a spurt in recent years, resulting in newspapers earning more.

Political ownership matters. Newspapers which are owned by individuals or organizations close to governments of the day are the ones which benefit most from government advertising.

There is high fluctuation in government ad spend share, suggesting attempts to subvert press freedom by hurting newspaper revenues.

RSS mouthpieces like Panchjanya and Organizer have witnessed a phenomenal rise in their ad spend share.

More than 50 percent Urdu newspapers have seen their ad spend share reduce by almost 50 percent over the past 3 years, suggesting discrimination along communal lines.

You can read the article here.

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