Despite data breach, poll suggests Facebook's US loyalty intact

May 06, 2018 21:07

Most Facebook users in the United States remain loyal, despite the recent data sharing scandal involving a political consultancy firm, a poll suggests.

Facebook admitted last month that the data of 87 million users had been improperly shared with the UK-based firm, Cambridge Analytica.

The Reuters/Ipsos survey found no clear loss or gain in use since then.

A quarter of Facebook users said they used it less or had left it but another quarter said they used it even more.

The remaining half said their use of the network had not changed.

However, the survey was limited to the US and analysts are waiting to see how the social media giant's sales perform in the second quarter, when the scandal was at its height.

Some 64 per cent said they used Facebook at least once a day, down slightly from the 68 per cent recorded in a similar poll in late March, soon after the Cambridge Analytica story broke.

Asked if they were aware of their current privacy settings, 74 per cent of Facebook users said they were, and 78 per cent said they knew how to change them. Among Twitter users, this was 55 per cent and 58 per cent, while for Instagram users, it was 60 per cent and 65 per cent.

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