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Ripples of the Modi marketing tide have already begun to roll

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June 06, 2018 12:37


Those who noticed will already know that Graeme Smith, the former South Africa cricket captain, has flagged off the Narendra Modi campaign for 2019. For those that did not, here is how it happened. May 27, the first day of the last year of Modi's term. A pulsating corner of the Wankhede arena, where the final game of the Indian Premier League was about to get under way. Smith stood kitted out in traditional regalia - rust kurta (Sunil Gavaskar would follow sporting saffron and oblige with his own pitch, but not yet), linen mantilla streaming down his neck to the knees, churidars and kolhapuris to boot. The pre-match show had warmed up just right when the big question was popped to Smith.

Sankarshan Thakur's column for the Telegraph. Read it here.

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