Google unveils Pixel smartphones; to cost Rs 57,000 in India

October 04, 2016 23:00

Google today unveiled its new 'Pixel' brand of phones, geared up with Google Assistant and virtual reality capabilities, as it looks to challenge Apple in the premium smartphone market.

The two phones -- Pixel and Pixel XL -- will be available in India, priced at Rs 57,000 onwards, in 32GB and 128GB versions. The eagerly awaited smartphones replace the existing Nexus line.

The devices will be put up for pre-order from October 13 in India and will be sold by the end of October. The handsets would be available through channels like Flipkart, Reliance Retail, Croma and Vijay Sales in India.

India is among the first six countries where Pixel is being launched.

"Hardware isn't a new area for Google but we are now taking steps to showcase the very best of Google across a family of devices designed and built by us. This is a natural step and we are in it for the long haul," Google SVP Hardware Rick Osterloh said at an event in San Fransisco.

Building hardware and software together would let the company take full advantage of capabilities like its Google Assistant, harnessing its expertise in machine learning and artificial intelligence. While most handset vendors, other than Apple, use Google's Android operating system, the company has made various approaches to building its own hardware.

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