Scandinavian countries target Indian visitors

October 03, 2016 20:49

Betting big on India, Scandinavian countries are stepping up the number of initiatives to promote the region as a tourist destination for the Indian visitors.

Scandinavian Tourist Board is banking on the region's favourable attractions, such as language and natural beauty for Indians to choose the countries as a preferred destination.

"One of the important factors that Indians find attractive in the Scandinavian countries is the language. English is spoken across the region and the other factor is that Indian food is available in plenty," Scandinavian Tourist Board India Representative Mohit Batra told PTI.

India is a very important source market in Asia for Scandinavian tourism. It is the amongst the top three source markets in Asia, he added.

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