Apple TV also announced

September 09, 2015 23:37

Tim Cook is back onstage and is now speaking about Apple TV. He says it's the golden age of television, but the TV experience hasn't changed that much in decades. "Apple going to do something about that," he says.

He says the future of television is apps. This transition has already begun, with things like Netflix and Hulu, and experiencing TV through an app makes you realise how much better it is. Apple need wants a new platform for TV featuring powerful hardware, a modern OS, a new user experience, new developer tools and a new app store.

Eddy Cue is on stage talking about voice and touch. With the Siri remote, you hold down the Siri button and say something like "show me funny TV shows", and it will bring up a list of comedies.

The home screen gives access to movies tv shows, the app store, photos and apps.

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