Why global burger joints want no beef with India

May 24, 2015 16:30

India Today reports: International burgers eating into India's spicy street food market have bulged over the past decade. But the global chains, reluctant to pick bones with local laws and beliefs in the world's second most populous nation, are staying off beef and pork as they clash for a larger slice of the country's succulent fast-food industry.

Wendy's, the world's third largest hamburger conglomerate after McDonald's and Burger King, joined the battle for the Indian palate earlier in May.

But the Ohio-based firm, in a public display of nerves, replaced its never-frozen, North American beef with socially-acceptable chicken and mutton burgers and six vegetarian offerings to boot.

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