Italian luxury carmaker Maserati drives into India, again
July 15, 2015 14:55
Italian luxury sports carmaker Maserati today announced its re-entry into the Indian market with plans to launch models priced up to Rs 2.2 crore with three new dealerships in the country.
The company also has plans to launch a sports utility vehicle globally next year, including India.
Maserati had entered the country in 2011, but later stopped selling cars in the market owing to trouble with its dealer partner. Now, it plans to open three new outlets by September-end this year.
"Our re-entry into the Indian market is a commitment to our customers as there is a definite demand for exclusive luxury products, including cars, in the market," the newly appointed Maserati Head of Operations for India, Bojan Jankulovski said.
By entering India and other new markets around the world, the company is able to grow by expansion, he added. The company plans to sell four models -- Quattroporte, Ghibli, Gran Turismo and GranCabrio, all priced between Rs 1.14 crore to Rs 2.2 crore.
The company also has plans to launch a sports utility vehicle globally next year, including India.
Maserati had entered the country in 2011, but later stopped selling cars in the market owing to trouble with its dealer partner. Now, it plans to open three new outlets by September-end this year.
"Our re-entry into the Indian market is a commitment to our customers as there is a definite demand for exclusive luxury products, including cars, in the market," the newly appointed Maserati Head of Operations for India, Bojan Jankulovski said.
By entering India and other new markets around the world, the company is able to grow by expansion, he added. The company plans to sell four models -- Quattroporte, Ghibli, Gran Turismo and GranCabrio, all priced between Rs 1.14 crore to Rs 2.2 crore.
TOP STORIES
© 2024 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Feedback - About us - Terms of use - Grievances