Legendary cricketer Sachin Tendulkar tweeted a picture with his daughter Sara, @sachin_rt saying, "Selfie with my daughter Sara #BetiBachao".


On Sunday, Prime Minister Narendra Modi launched a new initiative to address the country's skewed sex ratio: a #SelfieWithDaughter.


In his radio address, the PM appealed to parents to post their pictures with their daughters on social media. The idea was originally floated by a village head in Haryana, a state in northern India with one of the country's worst child-sex ratios.