West Bengal ropes in SRK to shoot tourism ad campaign for free

December 18, 2015 10:22

Drawing inspiration from the successful Gujarat tourism campaign by megastar Amitabh Bachchan, the West Bengal tourism department is all set to feature Bollywood actor Shah Rukh Khan in its ad campaign to be shot next month where the superstar would be calling all to 'Experience Bengal -- the sweetest part of India' -- the tagline of the campaign.

Shah Rukh, the brand ambassador of Bengal, will visit Kolkata in January 2016 to shoot six ad films for the campaign, mostly of 30 seconds each. While O&M in its three-year contract would charge Rs 75 lakh per annum, it has been found out that Shah Rukh would do the campaign for free.

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