Twitter tests "buy" button for users

September 08, 2014 20:07

Moving towards e-commerce, Twitter is now testing a "buy" button to help its users discover and buy products on the microblogging site.

"This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun," Twitter Group Product Manager Tarun Jain said in a blog.

He added that while users will get access to offers and merchandise that they cannot get anywhere else, sellers will gain a new way to turn the direct relationship they build with their followers into sales.

"Were not building this alone: we've partnered with Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday) and Stripe (@stripe) as platforms for this initial test, with more partners to follow soon," he said.

The facility, with some tweets from test partners featuring a "Buy" button letting users buy directly from the tweet, will be rolled out for a small percentage of users in the US users. This will grow over time, it added.

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