#WakeUpCall -- the new Ice Bucket challenge?

October 07, 2014 16:48

A new charity internet craze is set to sweep the web. Sporting that crusty-eyed, wild-haired 'just woken up' look, The #WakeUpCall -- in aid of Unicef -- morphs elements of two of the most successful viral campaigns of recent times -- the #nomakeupselfie and the Ice Bucket Challenge.

Unicef have thrown down the gauntlet by encouraging people to post snaps or videos of themselves online within moments of waking up. Unicef hopes to raise millions for Syria by encouraging people to post pictures and video of themselves moments after they have woken up

Like the #nomakeupselfie it's set to offer a rare glimpse at celebrities minus their slap and give the wider world a sneak peek at the real lives of the rich.

Unicef are banking on the craze taking off -- especially as both men and women can get stuck in.

Actor and presenter Stephen Fry and celebrity Jemima Khan (pictured) have already posted pics on Twitter.

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