Why is Narendra Modi so popular?

June 21, 2023 15:46

"The radio shows, sliced into short clips and blasted through his party's immense social media apparatus, accompanied by text and video, shape a persona wholly disconnected from the stoking of religious divides and the silence on sectarian violence that have marked his years in power. It is a softer Mr Modi, served up for mass consumption, that counters his more partisan rhetoric in rallies and speeches.

"This image, nurtured persistently, has made Mr Modi immensely popular at home and helped rehabilitate him abroad after he temporarily became an international pariah two decades ago, accused of human rights violations over deadly communal riots and barred from entering the United States."

Read the column in the New York Times here.

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