After COVID dip, TV ad volumes grow 22% in 2021
March 07, 2022  18:08
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Overall television advertising volumes grew 22 per cent to 1,824 million seconds in 2021, after getting hit in the previous year due to the COVID-19 pandemic, the Broadcast Audience Research Council (BARC) said on Monday. 

 The overall volumes had declined to 1,497 million seconds in 2020 from the 1,542 million seconds in 2019. The BCCI-promoted cricketing tournament Indian Premier League (IPL) did not seem to reflect the broader interest among advertisers, with BARC saying that the volumes in 2021 were at par at 16.80 lakh seconds. 

 The growth in the premium high-definition channels advertising at 11 per cent did not keep up with the same in the standard definition segment at 22 per cent, it added.
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