Allu Arjun's 'Pushpa' dialogue becomes Covid meme for I&B ministry
January 19, 2022 14:33
The ministry of information and broadcasting on Wednesday shared a cheeky meme modelled on superstar Allu Arjun's Telugu blockbuster Pushpa: The Rise to reiterate Covid-19 appropriate behaviour.
The picture, posted by the ministry's Twitter page '@COVIDNewsByMIB', which shares updates on Covid-19, featured Arjun's titular character wearing a photoshopped mask in a still from the movie.
To fit the context of the meme, the popular dialogue of the film, 'Pushpa, Pushpa Raj... Main jhukega nahi (I am Pushpa, Pushpa Raj... I won't back down)' was changed to, 'Delta ho ya Omicron, main mask utaarega nahi (whether it is the Delta variant or Omicron, I won't remove the mask'.
The tweet further stated that the country's fight against Covid-19 was ongoing and people should continue wearing their masks, sanitise their hands, maintain social distance and get fully vaccinated.
The action thriller opened theatrically in December to a thunderous response and was also released in dubbed versions including Hindi, Malayalam, Tamil and Kannada.
Written and directed by Sukumar, Pushpa: The Rise also features Rashmika Mandanna and Malayalam star Fahadh Faasil in his Telugu debut.