Sakshi Malik wins case against Amazon Prime over unauthorised use of pic
March 03, 2021 16:07
The Bombay high court has directed OTT platform Amazon Prime to take down a Telugu movie until the makers of the film deleted a scene in which a city-based actor's photograph was allegedly used without prior permission.
Justice Gautam Patel on Tuesday heard a defamation suit filed by model and actor Sakshi Malik against Venkateshwara Creations Pvt Ltd for allegedly using her photograph without permission in their movie.
Malik's advocate Saveena Bedi said the scene showed Malik's photograph, referring to her as a commercial sex worker.
"Simply using another's image, and most especially a private image, without consent is prima facie impermissible, unlawful and entirely illegal. In a given case, it may also be defamatory, depending on the type of use," the court said in its order.
The order copy was made available on Wednesday.
"The fact that the image has been illicitly used is bad enough. It only makes matters worse when used in a plainly derogatory and demeaning vein," Justice Patel said.
The court directed the OTT platform to take down the movie within 24 hours until the said scene is deleted.
"It is not acceptable for them (movie's makers) to merely pixelate or blur the images. The entire sequence, which has the image of the plaintiff (Malik), is to be removed immediately," Justice Patel said.
Malik's advocate Bedi had argued that the actor has a huge fan following on social media and has also appeared in a few Bollywood songs.
Bedi argued that Malik's photo was used illicitly by the defendant in a Telugu movie titled V that was released on Amazon Prime on September 5, 2020.
As per Malik's suit, she had commissioned a photographer in 2017 for creating a portfolio.
"In August 2017, she (Malik) posted some photographs from the portfolio on her Instagram account. One of these photos was used in a scene of the Telugu movie where there is reference to a commercial sex worker," Bedi said.
According to the suit, this was an unauthorised invasion of privacy and unauthorised use of private material.
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