E-commerce grows by 36 per cent in last quarter in India: Report

February 10, 2021 12:16

The last quarter of 2020 saw e- commerce order volume growing by 36 per cent in India with Personal care, Beauty and Wellness (PCB&W) segment being the biggest beneficiary, according to a report.

In October to December 2020 period, PCB&W and FMCG & Healthcare (F&H) categories' volumes grew by 95 per cent and 46 per cent year-on-year (YOY) respectively, said the Q4- 2020 -E-commerce Trends Report', released by Unicommerce and Kearney. Tier 2 and 3 cities accounted for a 90 per cent YOY incremental volume and value growth, it said. -- PTI

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