PM Modi led 'Trends' across social media in Aug-Oct: Report

November 23, 2020 20:22

Prime Minister Narendra Modi continues to be the most popular politician on the social media in the country as he led the highest number of trends on platforms like Twitter, Google Search and YouTube during August to October period, according to a report by Checkbrand.

Checkbrand, an online sentiment analysis company, analysed online sentiment for top 95 political leaders as well as top 500 influencers on social media between August and October this year. It analysed more than 100 million online impressions for the maiden edition of the report.

"Prime Minister Modi has ruled the maximum Trends (Twitter, Google Search, Wiki, YouTube etc) in the last quarter with 2,171 trends, followed by Andhra Pradesh Chief Minister Y S Jaganmohan Reddy with 2,137 trends," the report said.

Other leaders who led significant trends include West Bengal Chief Minister Mamta Banerjee, Congress leader Rahul Gandhi and Congress President Sonia Gandhi, it added.

For the report, 86,400 'Trends' -- which refers to the top 20 topics driving highest engagement in a day on various digital platforms -- were analysed.

As per the report, Modi had a consolidated brand score of 70, which is almost double that of the nearest political leader.

-- PTI

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