40% increase in sales of essentials at Kirana stores during lockdown

May 07, 2020 16:12

There has been an increase of 40 per cent in consumer expenditure on essential goods at Kirana stores since the imposition of the countrywide lockdown, said a study by SnapBizz.SnapBizz is a Bengaluru-based company which provides new-age solutions to convert the neighbourhood retail and grocery stores.

According to the report, there was a major spike in sales in Mid-March as an indication of panic buying that took place followed by a low spell till Easter weekend, post which, sales have improved. The study also found a decline in the number of Kirana stores operating ever since the lockdown took effect for various reasons.

The study analysed over 1.7 million consumer bills recorded in the SnapBizz network of Kirana stores spreads across 7 cities which include Delhi NCR, Mumbai, Pune, Ahmedabad, Bangalore, Chennai and Hyderabad.

The report further added that before lockdown, the FMCG brands/distributors used to chase the retailers to supply more goods and the retailers used to chase the consumers to sell the goods to them. -- PTI

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