DNA becomes first Indian newspaper to go fully digitalOctober 09, 2019 10:34
DNA newspaper, published from Mumbai and Ahmedabad, is all set to make history.
Fourteen years after it was launched with great fanfare as a joint venture between the Dainik Bhaskar group and Zee group, tomorrow will see its last print edition rolling out, as the newspaper transitions to a digital-only format -- the first Indian newspaper to go fully digital.
Announcing this, the newspaper said on Wednesday that apart from its website, they will soon launch the DNA mobile app which will focus 'more on video-based original content', targeting the younger audience who it said 'prefer reading us on their mobile phones'.
'Please do remember, only the medium is changing, not us. Instead of your doorstep, we will now keep travelling with you wherever you are,' the newspaper said.