Hyperlocal promise

December 30, 2019 17:26

Election is tough competition, even if it is of local bodies. In Tamil Nadu, where panchayat elections are taking place in two phases -- one was held on December 27 and the next is scheduled for December 30 -- a candidate took the traditional way to win over people's trust.

During her door-to-door campaign, Padmavathi, a candidate in Mylambadi village, Erode district (where the election is to be held on December 30), handed over a betel leaf and nut to prospective voters, promising to fulfil every promise made in her manifesto. Touching the betel leaf and nut is a traditional way to guarantee something and gaining trust.

-- Business Standard

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