Air purifier makers expect rise in sales as pollution level worsens

October 21, 2018 12:02

Air purifier makers are again looking at a big spike in their sales like previous years since the air quality in the national capital region and adjoining areas is likely to deteriorate further in the coming weeks.

The companies are again expecting Delhi NCR to drive their sales this year, though, they are also witnessing a rise in demand from smaller and tier II cities, other than metros.

"Around Diwali, we have seen in the past the air quality levels going down further and some of it will surely convert into a heightened awareness and demand for the category," Eureka Forbes chief transformation officer Shashank Sinha said.

Unfortunately, the air purifier sales peak only when consumers see the pollution levels rise to a dangerous level, he said, adding that the winter season contributes to over half of the volume in this category. -- PTI

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