Just 15 minutes of TV may kill creativity in kids: study

September 22, 2016 02:36

Children who spend just 15 minutes or more a day watching television may become less creative as compared to those who read books or solve jigsaw puzzles, a new study has warned.

Watching TV for short periods does not impact on the number of creative ideas that young children come up, researchers said.

However the research, conducted with 60 children of three years of age at Staffordshire University in the UK, has found that 15 minutes of children's television temporarily reduces the originality of the ideas they come up with.

"We were looking at the immediate impact of television on children's creativity," said psychology lecturer Dr Sarah Rose, who conducted the study.

"We compared children who watched slow and fast paced episodes of Postman Pat with children who were left to play with books and jigsaws. We then tested the children for the numbers of creative ideas and the originality of those ideas," Rose said.

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