Shoppers can rejoice as end of season sales will start early this year

November 25, 2016 11:58

End of season sales could start just before Christmas this year as demonetisation, early winter may force retailers to advance discount period. Typically, they start in the first or second week of January, when the New Year season ends, reports Raghavendra Kamath in Business Standard.

'Most retailers have seen a 20-25% decline in sales in the fortnight after demonetisation and some even witnessed up to 40% declines. But most retailers said their sales had stabilised. According to industry sources, retailers dealing in marriage merchandise are facing flat growth due to demonetisation,' he reports.

"Winter has set in early in Delhi this year. So early discounted sales will help in improving the buzz for malls,' said Pushpa Bector, executive vice-president and head, premium malls, at DLF Utilities, tells Raghavendra Kamath.

You can read the full report here.

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