HDFC Bank uses chatbots to foray into commerce on social media
December 28, 2016  14:21
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Next time you are on Facebook and you realise you need to recharge your phone instead of opening a separate page for it, you can chat with an HDFC Bank bot and complete your transaction.


The bank explains that this is their foray into the space with the help of social media; these chatbots (the term for a computer program designed to simulate conversation with human users, especially over the internet) can help you with transactions such as recharge, bill payment, booking a cab, etc.


"This will open conversational commerce and also help us in personalising a digital experience which otherwise is fairly impersonal. We did our research where we realised that not even the younger generation but even the older population is more comfortable with chatting instead of calling. Therefore, we thought chatbots would be important,' said Nitin Chugh, head, digital banking, HDFC Bank.


-- Nupur Anand/Business Standard
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