Taxies in Dubai to promote Kerala Tourism
August 06, 2016  16:45
With the onset of the outbound tourism season in the Middle East, Kerala Tourism has rolled out a promotional campaign in Dubai targeting Arab travellers and showcasing the state's backwaters and waterfalls on taxis plying in the bustling metropolis.

As many as 200 Kerala-branded taxis will ferry the message of 'A Faraway Land Four Hours Away' with eye-catching visuals featuring hill stations, backwaters, waterfalls and also Ayurvedic therapies - through the streets of Dubai, the throbbing heart of the UAE, an official release said here

The campaign will see the cabs take to the streets sporting wrappings aimed to promote the state's Monsoon getaways, offering respite from the sizzling Arabian summer. 
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