Taxies in Dubai to promote Kerala Tourism

August 06, 2016 16:45

With the onset of the outbound tourism season in the Middle East, Kerala Tourism has rolled out a promotional campaign in Dubai targeting Arab travellers and showcasing the state's backwaters and waterfalls on taxis plying in the bustling metropolis.

As many as 200 Kerala-branded taxis will ferry the message of 'A Faraway Land Four Hours Away' with eye-catching visuals featuring hill stations, backwaters, waterfalls and also Ayurvedic therapies - through the streets of Dubai, the throbbing heart of the UAE, an official release said here

today.

The campaign will see the cabs take to the streets sporting wrappings aimed to promote the state's Monsoon getaways, offering respite from the sizzling Arabian summer.

« Back to LIVE

TOP STORIES

SC seeks EC reply on fresh poll if NOTA gets majority in a constituency

The top court issued notice to the Election Commission on the PIL filed by author, activist and motivational speaker Shiv Khera.

All you need to know about VVPATs

To enhance transparency and verifiability in the poll process, the Conduct of Election Rules, 1961 were amended in 2013 to introduce the use of VVPAT machines. They were first used in the by-election to the Noksen assembly seat in Nagaland.

Cong suspends Surat candidate Kumbhani for 6 years, suspects BJP ties

A statement from the Congress said the party's disciplinary committee decided to suspend Kumbhani after a thorough discussion, adding it had come to the conclusion that the nomination form was rejected due to gross negligence on his part...

Efforts to weaken India's progress must be stopped: Justice Datta on EVM row

Writing his views in a separate verdict while concurring with the opinion of Justice Sanjiv Khanna, who was heading the bench, Justice Datta said the question of reverting to "paper ballot system", on facts and in the circumstances, does...

Why have MI struggled this season?

MI are scheduled to play Lucknow Super Giants and Kolkata Knight Riders twice each besides Sunrisers Hyderabad in their last five fixtures, which are must-win fixtures for them. All three teams are in the top four currently, making MI's...