Appearance in misleading ads could land celebs in jail

April 13, 2016 08:33

Endorsement income for celebrities is going to get choked if the Parliamentary Committee's report is accepted by the Centre. The committee has recommended strict action against celebrities who endorse a brand that runs a misleading advertisement.

The brand endorser can go to jail for five years and be fined Rs 50 lakh, if the claim made in an ad proves to be false. This report comes as a blessing to the flat owners of Noida housing project Amrapali Saphhire that has Indian cricket team captain MS Dhoni as its brand ambassador.

The flat owners have been protesting against the developer Amrapali Group over incompletion of work.

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