News channel Headlines Today renamed as 'India Today'

May 20, 2015 21:40

English news channel Headlines Today will be renamed as 'India Today' as TV Today group revamps its network under new brand identity.

The English news channel with a new brand identity and fresh look would beam within a week, India Today Group CEO Ashish Bagga said.

"We are launching India Today news channel in a week. This has been in the development process from past six months although the thought process had started much earlier. We believe that the time is appropriate now with the kind of investment has gone in and the kind of quality we have built over time," Bagga said.

The company believes that time has come for the transition for not only to leverage the brand 'India Today' but to further the news viewing experience of the seekers, he added.

The group plans to center all new activity under the brand name of its weekly magazine 'India Today' for English and 'Aaj Tak' for the Hindi media.

"Everything in Hindi would be centered around brand Aaj Tak and essentially in the English, it would be centric to India Today," he added.

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