Big B's Rs 6.31 crore fee for DD's Kisan channel

July 17, 2015 14:07

Doordarshan's Kisan Channel was launched by Prime Minister Narendra Modi on May 26, at a time of distress when debt-ridden farmers were committing suicide. Yet, months before the launch, officials in the public-funded channel were involved in a serious backchannel exercise to get Bollywood stars to endorse it. Their search stopped with Amitabh Bachchan, who was roped in for Rs. 6.31 crore, which is said to be the most expensive endorsement ever by the actor. Read more

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