This is Amma speaking! Jaya plans social media blitzkrieg ahead of polls
December 29, 2015  15:11
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Tamil Nadu CM J Jayalalitha has adopted a novel method of reaching out to the flood-affected people of Chennai without actually holding a rally. She speaks to them on phone in chaste Tamil.

Jayalalitha has been reaching out to her people after the devastating floods that saw at least 350 dead. It is another matter of course, that the state readies for the assembly polls next year.

The CM plans to send out 10-second videos through Wassap just before the polls are announced.

And that's just the beginning.

The AIADMK has decided to go in for a social media blast backed by a team of 150 IT professionals

The Amma Pesugiren (This is Amma talking) video goes something like this: "I know your sufferings, your loss of property and belongings. I will certainly visit you in the next one month to share your
burden."

The state government administration is now working overtime to regain the image of an efficent administration which it lost in the aftermath of the floods when people complained that the administraion had failed.

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