In a major boost to net neutrality in India, e-commerce major Flipkart has announced that it has pulled out of its partnership with Bharti Airtel on its platform, Airtel Zero.

The company said it is committed to the larger cause of net neutrality in India and will be internally discussing over the next few days, the details of "actions we will take to support the cause".

There was a massive backlash against Flipkart for supporting Bharti Airtel's platform, with users downrating the e-commerce major's app on various app stores.

Below is the full statement released by company:

"We at Flipkart have always strongly believed in the concept of net neutrality, for we exist because of the Internet. Over the past few days, there has been a great amount of debate, both internally and externally, on the topic of zero rating, and we have a deeper understanding of the implications. Based on this, we have decided on the following:

- We will be walking away from the ongoing discussions with Airtel for their platform Airtel Zero

- We will be committing ourselves to the larger cause of Net Neutrality in India. We will be internally discussing over the next few days, the details of actions we will take to support the cause

- We will be working towards ensuring that the spirit of net neutrality is upheld and applied equally to all companies in India irrespective of the size or the service being offered and there is absolutely no discrimination whatsoever."

-- Business Today