The media vs the IRS

February 12, 2014 15:40

On January 30, 2014 the usually restrained Hindu Business Line carried a note headlined "Lies, Damned Lies, and Statistics'.

Terse in tone as well as content, the note undersigned by the newspaper's editor, Mukund Padmanabhan, was in response to the recently released Indian Readership Survey (IRS).

Padmanabhan's incensed response isn't the only harsh reaction the survey has elicited. The survey, which has been in the news for all the wrong reasons ever since it was unveiled on January 28, 2014 has come under intense attacks from most major print players who've described it as being "logic-defying' and "shocking'. Read

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