IIM-A cracks box office code to predict film future

October 16, 2012 11:08

As the term 'Rs 100 crore club' replaces the good old 'silver jubilee' to describe a super hit, Bollywood has got a new formula to forecast collections during the all-important opening weekend.Students of Indian Institute of Management, Ahmedabad (IIM-A) say they have cracked the blockbuster code to help Bollywood predict a film's future at the box office '" at least during the first three days. Read

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