rediff.com

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  

Rediff News  All News 
Rediff.com  » News » This bra is meant to save two lives

This bra is meant to save two lives

Last updated on: September 29, 2010 13:04 IST

This super bra will save two lives

     Next

Next

An Emergency Bra that can transform into two respiratory facemasks in case of an emergency may be the ultimate resort when caught in a disaster.

Simply unsnap the bright red bra, separate the cups, and slip it over your head-one cup for you, and one for your friend.

Dr Elena Bodnar won an Ignoble Award for the invention last year, an annual tribute to scientific research that on the surface seems goofy but is often surprisingly practical.

Click on NEXT for more...


Image: (R-L) Dr Elena Bodnar and John Durant, Director of the MIT Museum, demonstrate bras being worn as facemasks, at the MIT Museum in Cambridge, Massachusetts
Photographs: Adam Hunger/Reuters
     Next

This super bra will save two lives

Prev     Next
Prev

Next

The bra cups are lined with air filters she said would protect the wearer from smoke, debris from explosions, dust storms, volcanic ash and radioactive or biological terrorist attacks.

"It is an always available personal protection device, but first and foremost it is a beautiful piece of lingerie," she told media persons, adding that it is not meant to replace military-issued gas masks.


Image: Dr Elena Bodnar holds up one of her 'Emergency Bras'
Photographs: Adam Hunger/Reuters
Prev     Next

This super bra will save two lives

Prev     Next
Prev

Next

And now Bodnar has brought the eBra to the public; purchase one online only at ebbra.com for $29.95 (Rs 1,345), reports Fox News.

"The goal of any emergency respiratory device is to achieve tight fixation and full coverage. Luckily, the wonderful design of the bra is already in the shape of a face mask and so with the addition of a few design features, the Emergency Bra enhances the efficiency of minimizing contaminated bypass air flow," explains the eBra website.


Image: Dr Elena Bodnar watches as a volunteer holds up an 'Emergency Bra' after taking it off at the MIT Museum in Cambridge, Massachusetts
Photographs: Adam Hunger/Reuters
Prev     Next

This bra is meant to save two lives

Prev     More
Prev

More

According to a report on tech news site CNET, there are plans for a "counterpart device for men" in the works, though the precise shape it will take has yet to be revealed.

The "Original Red" bra will soon be joined by more styles and colours, including "Classy Black" and yet-to-be-named white and nude beige options, the Boston Herald reported.


Image: The 'Emergency Bra' by Dr Elena Bodnar is displayed at the MIT Museum in Cambridge, Massachusetts
Photographs: Adam Hunger/Reuters
Prev     More
AGENCIES