48 per cent of companies in the US prefer online recruitment. What do things look like for the Indian job hunter?
"You waste less time and resources. Also, you cover more opportunities and manage more self-research." That's what Gerald Misquitta Jr. has to say about naukri.com, one among several Indian job sites. He works as a marketing agent, a job he got through the site itself, but wants a back office job that requires statistical methods. Despite his positive comments, Misquitta isn't very happy with job sites as a whole. "They're not good enough for those looking for a specific kind of job."
Misquitta's experience highlights the debate surrounding such sites. Are they more effective than the good old classifieds? Do candidates stand a better chance of getting noticed? "Definitely!" says Raj Sekhar, Manager, Marketing and Communications, JobStreet.com India Pvt. Ltd. "The resume database on a job site is accessed by recruitment firms and clients across India. This improves the chances of job seekers and also gives them more choices. The same applies for clients." JobStreet.com gets around 10 Lakh page views per day and approximately the same number of jobseekers in their database.
Naukri.com, the other popular site whose vision is "to create a platform where, in 20 years time, every Indian who is looking for a job can find one," gets approximately 17 lakh hits per day, while MonsterIndia.com, the Indian avatar of Monster.com, gets about 10 lakh job postings per month.
Sekhar believes that electronically accurate matching increases job seekers' chances of getting the job they want. But not everyone agrees. Job sites didn't quite work for Chhandita Sharan, for instance. Despite posting her profile on a couple of sites, this chartered accountant found her current job in a manufacturing firm through a friend. "The information about the vacancy in my current organisation was also received from other sources, not Web sites. Apart from the IT sector, I know of only a few who have found a job through a site."
While Sharan agrees the immediacy of applying for jobs online all over the world cannot be rivalled, she does caution against getting dependent on the medium. "There are many vacancies that aren't posted online. Also, some online applications aren't even seen as companies receive so many CVs through snail mail. It hasn't become a practice with all organisations in India yet, hence other modes of finding vacancies become important."
For Manish Chaudhari, who is currently employed but looking for a job as a management trainee in marketing or IT, applying online is a more practical decision. He has received about three responses in 10 days. Not enough, but, he says, "at least I'm getting some responses." He does believe he stands a better chance of getting noticed through a site though, as "HR managers regularly surf job sites for candidates. It saves me time and money, and is a much easier process."
Marc Camporeale, an HR consultant at AT&T, EDS, Oracle Consulting, Mercedes-Benz and Perot Systems among others, and founder of the innovative marketing firm, HR Marketing Inc, believes that online recruitment is in a very nascent stage in India. In the US, however, it is growing rapidly. 48 per cent of companies are using online recruitment and, among the Fortune 1000 companies, 90 per cent use the Internet alone for recruitment.
His views are echoed by Sekhar who says, "Our estimate is only 10 per cent of jobs generated in the country get advertised online. But this serves as a single source of so many jobs as the balance 90 per cent are fragmented amongst newspapers, recruitment firms, etc. As Internet penetration increases, newspaper advertisements are expected to reduce."
But given that job sites are mushrooming too, will one's chances of getting employed increase or decrease? Camporeale believes it won't. "What we need is a super site that covers all industries, an industry-specific site and a region-specific site. In the US, there are 30,000 job sites today. Of them, only five to 10 will be profitable. The reason for the requirement of a combination of sites is that the super site provides an insight into the job market, while the industry-specific site caters to certain segments. The most important would be region-specific sites that cater to the many who do not wish to change places."
For Indian job sites, then, it's time to pull up those socks. As for job seekers, while traditional means of job hunting are yet to be abandoned, the Internet is, slowly but surely, beginning to seem like a better option.
INDIAN JOB SITES