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Rediff.com  » News » Changing the world, Ekta-style!

Changing the world, Ekta-style!

January 08, 2008 16:14 IST
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Zayed Khan and Vivek Oberoi in Mission IstaanbulSeriously, this whole numerologist phenomenon has gone far enough.

It all began with soap-queen Ekta Kapoor who started adding letters to her army of K-titled television show names, and then Bollywood followed, adding an extraneous E here and an irrelevant I there.

Last year, Himesh Reshammiya went a step further, his acting vehicle twisting even English at will, with words like Moviee and Luv

Ekta, however, has returned to take the cake. This is a still from the next Balaji Motion Pictures production, directed by Apoorva Lakhia.

The film stars Vivek Oberoi, Zayed Khan and is apparently a thriller set in Turkey.

And for its title, it changes the name of Turkey's largest city, adding an extra A to it. Presumably shot in Istanbul, the film is called Mission Istaanbul.

This idiocy really must stop. Or is that stopp?

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