Pepsi maange Govinda!

Komal Nahta

Govinda has been signed to endorse -- no, not Rupa vests -- but the high-profile Pepsi.

The soft drink giant, after roping in celebrities like Aishwarya Rai, Aamir Khan (remember, "Hi, I'm Sanju"?) Sachin Tendulkar, Shah Rukh Khan, Rani Mukherji, Kajol and Mahima Chaudhry, has now trained its eyes on the Virar ka chokra to promote the drink.

The dancing hero shot for the cold drink commercial on March 1 in Bombay.