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August 22, 1997

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HP has designs on medical electronics market

Hewlett Packard, the $40-billion information technology major, has a strategy to capture the rapidly growing medical electronic equipment market in India.

The company, which divested 26 per cent stake in the HCL HP joint venture as part of its "relationship restructuring", is confident of garnering larger share of revenues from its medical business.

"We expect dramatic growth in the share of revenues coming from the medical business," HP India President Suresh C Rajpal has said.

About 75 per cent of the $150 million revenue of Hewlett Packard (India) in 1996-97 came from the core business of computer products, service and support, with the best coming from its other business of information management systems for chemical analysis, test and measurement systems for electronic equipment, electronic components and medical electronics.

For the current year, Rajpal predicts "flat growth" in its core computer sector and increasing sales of its patient care monitoring systems, diagnostic cardiology and ultrasound imaging equipment, as more modern medical centres have opened up in the country.

Elaborating the reasons for the slowdown in the computer hardware industry, Rajpal said "the credit squeeze and the consequent slowdown in the economy has promoted most corporates to postpone their information technology investment decisions".

He denied any "contradiction" cropping up between the marketing of HP's personal computers and RISC/Unix servers and workstations, which will be marketed through HCL.

HP's personal computers and HCL's computers sold under the HCL HP brand, were creating confusion in the marketplace, which will end now, he added.

Globally, 82 per cent of HP's revenues come from computer products, services and support, 10 per cent from electronic measurement instrumentation systems, about 4 per cent from medical electronic equipment and the rest from electronic components.

Apollo Hospitals and Escorts are some of HP's medical products clients.

- Compiled from the Indian media

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