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August 8, 1997

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Microsoft to set up first support centre in India

Microsoft is setting up its first support centre in India. It will be located in Bombay and is expected to become operational in a couple of days.

The centre will cater to the demands of Microsoft's Indian customers and those from South Asia including Pakistan, Sri Lanka, Bangladesh and Nepal.

Until now, Microsoft's support for this region was being handled from the United Kingdom.

The centre will provide support for various Microsoft products, including those for desktop and enterprise level. It will be headed by Deb Majumdar, currently director, organisational customer unit, Microsoft India. He will take over as director, Microsoft technical support, and will be supported by a team of engineers.

"Software support is relatively a new concept in India and we are committed to providing world-class support to our customers here directly and through partnerships," said Majumdar.

He added that Microsoft's investments in support infrastructure would increase in the next few years as the company moves towards 100 per cent customer satisfaction.

The Indian support centre, according to sources, has been planned for quite some time with demand for such a facility growing. According to analysts, the setting up of such a centre would help the company in marketing its high-end products better.

According to industry estimates, about 40 per cent of Microsoft's Indian customers are based in the western region, making the choice of Bombay a logical one. Microsoft's 100 per cent subsidiary, Microsoft India, did business of Rs 2 billion in 1996-97. The company's world-wide revenues for the year ended in June 1997 and totalled $11.36 billion.

- Compiled from the Indian media

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