The Bundesliga and IMG Reliance Friday announced an exclusive long-term understanding to develop and promote football and the German league in India.
This will see the Bundesliga and its clubs work towards the growth of Indian football through a series of activities throughout the year, in collaboration with multiple Indian stakeholders.
The Bundesliga, the top echelon of German football, is the second highest earning football league globally with annual revenues in excess of USD 4.5 billion. Known for its affinity to fans, it also has the highest average stadium attendance worldwide at a staggering 44,000 per game.
The League boasts of global brands such as FC Bayern Mnchen and Borussia Dortmund and some of the world's best talent, including marquee names such as Robert Lewandowski, James Rodriguez, Manuel Neuer and Marco Reus, to name a few.
In order to grow Indian football, the Bundesliga will work with IMG Reliance across a host of football development projects. These will include leveraging Germany's unparalleled youth development system to launch grassroots activities across multiple states with the vision of elevating Indian football.
In addition, the Bundesliga will create deeper engagement with Indian consumers by organising visits from German football legends and current football stars, exhibition matches against German teams, match screenings and fan parks.
The Bundesliga will also work towards extending Indo-German cooperation in the field of football by creating platforms and opportunities for Bundesliga clubs to explore technical and commercial partnerships in India.
Image: Bayern Munich's Robert Lewandowski, right, and James
Rodriguez. Photograph: Andreas Gebert/Reuters