Jessica Alba, Tyra Banks cut ties with 'Celebrity Apprentice'

February 10, 2017 09:39

Jessica Alba and Tyra Banks have pulled their products from US reality show The New Celebrity Apprentice due to the programme's ties to President Donald Trump.

The organisers of the #GrabYourWallet campaign named Banks' makeup and skincare brand, Tyra Beauty, and Jessica's The Honest Company among their firms to boycott, after both featured on the programme, which is executive produced by former host Trump.

The campaign was launched to rally against the businesses associated with the President as a protest against the controversial policies that have kicked off his term in office.

However, boycott organiser Shannon Coulter has since removed Jessica, who has also worked as an adviser on the show, and Tyra's companies from the list after they cut ties with the series, reported Contactmusic.

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