US dept store chain drops Ivanka Trump brand from its shelves
February 03, 2017  09:53
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Ivanka Trump stilettos will soon be harder to find at Nordstrom, reports the New York Times.

The department store chain said on Thursday that it had decided to put the brakes on its relationship with Ivanka Trump and removed her brand from a list on its site.


"We've said all along we make buying decisions based on performance," Nordstrom said in a statement. "In this case, based on the brand's performance, we've decided not to buy it for this season," referring to the spring.

A spokesman for the brand disputed Nordstrom's assertion that it had not bought clothes for the coming season.

The move comes amid an effort by what is called the #GrabYourWallet campaign to encourage shoppers to boycott products with ties to President Trump, his family and his donors.

In November, Nordstrom defended its decision to sell Trump's products.

"We hope that offering a vendor's products isn't misunderstood as us taking a political position,' the company wrote on Twitter on Nov. 2. "We're not." Bloomberg reported earlier on Thursday that Nordstrom was winding down its relationship with Ms. Trump.

IMAGE: Ivanka Trump in a blue off-shoulder gown with a long train at the Met Gala in 2015.
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