Ronnie Screwvala: Even if it ain't broke... fix it

September 16, 2016 18:05

"TV has stagnated, very little innovation for the last decade. And it is not anyone's fault but when it's 70% advertising driven there is little choice but to cater to the largest denominator. And the only experimentation that has happened is for a broadcaster to launch a new channel -- so as not to disrupt the "status quo".

"I headlined this blog "Even if it aint broke- fix it" and television content is the anti-thesis of that presently and something has to break. Unfortunately in India, even the digital wave is moving backwards, more aping television, with no bold experimentation, though TVF does push the envelope."

"Movies on the other hand sometimes mirror the pulse of the nation and mostly reflect the mood, culture and grammar of our youth"

Ronnie Screwvala, the founder of UTV, which backed films like Rang De Basanti, Dev D, No One Killed Jessica and Jodhaa Akbar among many others, shares candid and blunt views on some of the questions he framed and asked himself.

Click HERE to read further...

« Back to LIVE

TOP STORIES

IPL PIX: Samson, Hooda shine as Royals trounce LSG

Sanju Samson and Dhruv Jurel struck unbeaten half-centuries to power Rajasthan Royals to an emphatic seven-wicket victory against Lucknow Super Giants.

If elected, INDIA bloc to have 5 PMs in 5 years: Modi

Congress wants to change the Constitution and rob Dalits, OBCs of quota benefits for religion-based reservation, Modi said.

Not a single rupee...: Kejriwal to SC on ED charges

'The present case is a classic case of how the ruling party led central government has misused the central agency- Enforcement Directorate and its wide powers under PMLA to crush its biggest political opponent -Aam Aadmi Party and its...

UP: Students write 'Jai Shri Ram' on answer sheets, clear exams

The matter come to light when Divyanshu Singh, a former student of the university, sought information under the Right to Information Act after coming to know about some students of first and second semester of the D Pharma course were...

It will be...: Kharge on Amethi, Rae Bareli candidates

Kharge claimed that though the BJP says the corrupt must be put in jails, when leaders facing corruption charges join the saffron party, they are "put on the lap" and sent to Rajya Sabha or assembly.